Growing environmental awareness and social interest in sustainability has brought increased attention to the forestry sector. Faced with the challenges posed by climate change, the forestry and wood sectors offer a significant sustainable source of raw materials and woody biomass for energy. The role of the forestry sector is vital for the much-needed transformation towards a bio-economy, and this message needs to be clearly communicated to outside parties. In this context, the WoodWisdom project developed and implemented communication strategies to illustrate the importance of the European forestry-wood sector, including its contributions to the transition towards a more sustainable society. UNIQUE was commissioned to develop WoodWisdom’s communication strategy for Germany in collaboration with the Agency for Renewable Resources (FNR).

• Application of the actor-centered "living lab" method for knowledge transfer and topic selection
• Conducting workshops with stakeholders of the forest sector for the selection of relevant topics
• Analysis and evaluation of communication strategies
• Design of the project website w3b-wood.eu for communication experiments and project presentation
• Planning and control of a national social media campaign
• Project-related public relations